WHAT WE NEED - humble suggestions for changing the channel

remitted to NYT September 10, 2008 5:24 am
see: http://community.nytimes.com/article/comments/2008/09/10/opinion/10friedman.html?s=2

Mr. Friedman,

Your overview is apt.
The observation that "Obama will need to find another way to connect his ideas — clearly, crisply and passionately" is prescient.

Changing the channel now seems advisable. Perhaps it is time he went with the slogan "WHAT WE NEED". To my mind a winning strategy could be developed around this concept. Not only is it succinct, but it revolves around a basic concept to which all voters can immediately relate. Because:

WHAT WE NEED in America is government you can trust. WHAT WE NEED in America is to better the education for our young. WHAT WE NEED in America is health care for our sick. WHAT WE NEED is economic policy that puts people first. WHAT WE NEED is foreign policy that works. WHAT WE NEED is a White House we can be proud of. WHAT WE NEED is straight-talk without the anger. WHAT WE NEED is promises that will be kept. WHAT WE NEED is a president who doesn't wrap old ideas in paper marked 'change'. WHAT WE NEED is new blood. WHAT WE DON'T NEED is a repeat of the divisive politics being practiced by JOHN MCCAIN. WHAT WE DON"T NEED is more of the same. WHAT WE NEED is a new start. WHAT WE NEED is a democrat in the White House. Ladies and Gentleman, Joe Biden and I are prepared to give you what you need!
— BeerBellyBuddah, Wpg., Canada