The easiest way for the opposition to undercut the chances of a Harper majority is to make the CPC's lack of a clearly articulated "social platform" an issue.
By drawing attention to Conservative's penchant for offering Canadians little in the way of a forward looking social road map they may rouse enough suspicions to make the difference.
How do the CPC expect to rationalize their future budget items with the existing social safety status-quo?
If, the CPC claim the current status-quo is in need of alteration; fine, force them to identify what changes they plan on making.
Will Harper allow Medicare to be further eroded in a new term? will he do something about Big-Pharma? Will arts and culture funding be, yet again, slashed or hogtied to unreasonable regulations? Will he honour Canada's commitment to improve First Nations health? Will he expand support programs for new immigrants? Will he protect gender rights? Will he.... ?
The list, properly structured, could exploit the (not too unreasonable?) fears many voters have regarding life under a CPC majority. Further, use his own economic plan against him by placing it against the current social obligations the Government of Canada has with its citizens. Find the inconsistencies, highlight them and then expound upon them daily.
The economy, the environment, and 'leadership' are all players this year. But if one wishes to avoid a CPC majority- comparing and contrasting the differences on the social issues will pay the greatest dividends.
Humour.
An injection of humour and satire by the oppositions into their TV ads might also work. If Dion or the Green's could figure out the right mix they could have a field day poking fun at the staid CPC policies. One thing that won't work is if they predicate all their ads alarmist scenarios.
Finally, someone needs to lie to Jack Layton and tell him he must go campaign in Narnia to get the elf & fairy vote. Hopefully, he doesn't get back until after Oct. 14.
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